The AI chip startup is taking aim at Nvidia’s data center GPU business with its IPUs and purpose-built AI systems, so it’s recruiting solution provider powerhouse Trace3 and other channel partners to ramp up sales in North America. ‘We’re growing both the company and the partner network at a really rapid pace, and that’s due to the fact that the market is absolutely hungry for options that are different than GPUs,’ says Graphcore’s channel chief.
AI chip startup Graphcore is making a big North American channel push this year with new and existing partners to ramp up competition against Nvidia’s data center GPU business.
The Bristol, U.K.-based company exclusively told CRN that it has added three new North American partners — solution provider powerhouse Trace3 and high-performance computing system integrator Applied Data Systems in the United States and solution provider Images et Technologie in Canada. At the same time, three channel partners based in Europe — 2CRSi, BIOS IT and Boston Limited — are expanding their Graphcore reselling efforts to North America.